user experience / design strategy / visual communication
EAirBeats is an augmented reality drumset app that allows user to play with a song or go freestyle using the front-facing camera.
While at Miso Media, Joy takes the role of designing avatars for some featured celebrity artists
Miso Music: Plectrum is an app that teaches how to
play the guitar, 'ukulele, bass, banjo, and mandolin using pitch detection software
Family PLZ! is a campaign designed for Mayo Clinic and American Cancer Society. The goal is to motivate family members to share their health history, understand the risk of having abnormal colon polyps, and increase screening for colorectal cancer.
The redefined CrossFit will give rise to a greater audience, permanent brand impression, and more environmentally conscious fitness.
A script logo created for Epsom Downs, English racecourse known for hosting the Epsom Dirby.
The updated brand of Museum of Jurassic Park
depicts the oddity and quirkiness of the museum itself.
An update of Bandai, Japanese leading toy company.
NIKE TRI collection is an unisex series preparing beginners for their first tri-challenge.
An update of Chef Boyardee, an American canned pasta company.
Thingamajig is a hardware store targeted toward young adults who knows nothing about home improvement. The intentional faulty visual implies a carefree attitude. It’s ok to make mistakes! Brand development includes stationary, color swatches, in-store posters, truck signage, and worker uniform.
An update of Godiva, premium Belgium chocolate manufacturer.
The updated brand of One Touch eases the challenge of blood glucose monitoring. Its simplified design surpass its competitors, making it the ideal monitor for people with diabetes.
Antique Joie is a sans-serif typeface Joy designed since 2009.
Ad Occhi Chiusi is a chapbook based on an impression of a poem by Paul Vangelisti.
A collaboration of three: graphic design students Joy Liu and Matthew Locascio, and Professor Gloria Kondrup.
Copyright © 2013 Joy Liu. All rights reserved.