Made in Taiwan. Humor guaranteed since 1988.

user experience / design strategy / visual communication

  • Concept / Branding / App

    EAirBeats is an augmented reality drumset app that allows user to play with a song or go freestyle using the front-facing camera.

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  • Illustration

    While at Miso Media, Joy takes the role of designing avatars for some featured celebrity artists

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  • Branding / App / Web

    Miso Music: Plectrum is an app that teaches how to play the guitar, 'ukulele, bass, banjo, and mandolin using pitch detection software

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  • Concept / Branding / Web

    Family PLZ! is a campaign designed for Mayo Clinic and American Cancer Society. The goal is to motivate family members to share their health history, understand the risk of having abnormal colon polyps, and increase screening for colorectal cancer.

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  • Concept / App

    The redefined CrossFit will give rise to a greater audience, permanent brand impression, and more environmentally conscious fitness.

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  • Type

    A script logo created for Epsom Downs, English racecourse known for hosting the Epsom Dirby.

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  • Branding / Packaging / Web

    The updated brand of Museum of Jurassic Park depicts the oddity and quirkiness of the museum itself.

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  • Logo

    An update of Bandai, Japanese leading toy company.

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  • Concept / Branding / Packaging

    NIKE TRI collection is an unisex series preparing beginners for their first tri-challenge.

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  • Logo

    An update of Chef Boyardee, an American canned pasta company.

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  • Concept / Branding / Packaging

    Thingamajig is a hardware store targeted toward young adults who knows nothing about home improvement. The intentional faulty visual implies a carefree attitude. It’s ok to make mistakes! Brand development includes stationary, color swatches, in-store posters, truck signage, and worker uniform.

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  • Logo

    An update of Godiva, premium Belgium chocolate manufacturer.

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  • Branding / Packaging

    The updated brand of One Touch eases the challenge of blood glucose monitoring. Its simplified design surpass its competitors, making it the ideal monitor for people with diabetes.

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  • Concept / Branding / Packaging

    The redefined CrossFit will give rise to a greater audience, permanent brand impression, and more environmentally conscious fitness.

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  • Type

    Antique Joie is a sans-serif typeface Joy designed since 2009.

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  • Letterpress

    Ad Occhi Chiusi is a chapbook based on an impression of a poem by Paul Vangelisti.

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  • Letterpress

    A collaboration of three: graphic design students Joy Liu and Matthew Locascio, and Professor Gloria Kondrup.

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